Does your business target the Millennial buyer? If so, you may find this recent infographic, “Getting inside the Millennial Mind”, from Scarborough Research helpful. Three items caught my eye. First, Millennials are very into technology and shopping online. What does this mean for your business? You need to be where they are. Can you afford … Continue reading »
Tag Archives: Facebook
Three ways to deal with a visit from a “Shrieking Shrew” in Social Media
I recently shared a blog via LinkedIn that discussed ways small business can manage their online reputation. As a result, I received a question from a small business owner about an unhappy customer online. He attempted to remedy the situation but felt it ended badly and wanted to know how I would have handled it. … Continue reading »
5 Tips for Riding the Dealer-Chic Trend
Have you heard of the consumer trend called “Dealer-Chic”? Trendwatching.com notes that “deals are becoming a way of life” and defines this trend as “securing the best deal” as opposed to “having to hide one’s haggling”. Not only is getting the best deal an accepted practice but also one that is admired by one’s friends. “In … Continue reading »
5 Social Media posts you should read to grow your business
Social media is a tactic that many companies are executing well, while others seem to flounder. Have you heard of the social media crisis Progressive Insurance created for themselves because of their negative response to a customer complaint via social media? Despite the risks, social media can be an effective and useful tool within your marketing … Continue reading »
