Should your business partner with a non-profit? Well that depends. Why are you doing it and what do you hope to get out of it? In today’s market place with consumers bombarded with advertising and competitors in no short supply, some companies have turned to philanthropy to help them stand out. According to research, many … Continue reading »
Category Archives: Customers
What you need to know about Millennials for your business
Does your business target the Millennial buyer? If so, you may find this recent infographic, “Getting inside the Millennial Mind”, from Scarborough Research helpful. Three items caught my eye. First, Millennials are very into technology and shopping online. What does this mean for your business? You need to be where they are. Can you afford … Continue reading »
Ten Trends That Will Shape the World – Part 2
Last month I wrote the first of three blogs breaking out the Ten Trends That Will Shape The World as identified by Ann Mack, Director of Trendspotting at JWT advertising agency in New York. She presented them locally as part of Duke University’s Hartman Center Lecture Series that continues throughout the next several months. We … Continue reading »
Ten Trends That Will Shape The World
http://www.allspammedup.com/2012/09/spam-trends-worth-noting/ I was recently able to attend a lecture on Ten Trends That Will Shape The World by Ann Mack, Director of Trendspotting at JWT advertising agency in New York. Her presentation was part of Duke University’s Hartman Center Lecture Series that continues throughout the next several months. JWT conducts a great deal of research … Continue reading »
The importance of customer segmentation
As a business owner/executive you have probably heard the term “customer segmentation” before. Segmentation is described in Wikipedia as “dividing the market into groups of individual markets with similar wants or needs that a company divides into distinct groups which have distinct needs, wants, behavior or which might want different products & services.” But why … Continue reading »
Three ways to deal with a visit from a “Shrieking Shrew” in Social Media
I recently shared a blog via LinkedIn that discussed ways small business can manage their online reputation. As a result, I received a question from a small business owner about an unhappy customer online. He attempted to remedy the situation but felt it ended badly and wanted to know how I would have handled it. … Continue reading »
