From time to time I like to review marketing posts from trusted sources. Here’s my list of what to read in marketing this week.
- How to Use Social Media to Promote An Event from Social Media Examiner. This post gives great tips on promoting events and even tips on creating a quality video. I have to say, my favorite is their #1 tip, start with a marketing plan!
- YouTube Marketing & Analytics from Avinash Kaushik. In typical Avinash fashion he breaks down what YouTube is (great read for those marketers trying to explain this medium to the C suite!), brands that are doing a great job and how to measure your activity whither you are Big or Small Business.
- The Easy to Follow Guide to Building an Online Brand for You and Your Business by Chris Ducker. Chris does a great job in outlining why having an online brand is important, easy tips for creating a great brand and how to build trust and credibility. A must read for small business owners!
- The Rise of Visual Storytelling by Michael Brenner – In this B2B Marketing Insider post Michael shares that “as much as 60% of the buyer journey is complete before prospects reach out to vendors in a business-to-business transaction.” That means that your business needs to build trust with your customers and have content that is meaningful and helpful, not just promotional, for customers.
I found these posts to be very helpful, please feel free to share with me some of your favorites.