Does your business target the Millennial buyer? If so, you may find this recent infographic, “Getting inside the Millennial Mind”, from Scarborough Research helpful.
Three items caught my eye.
First, Millennials are very into technology and shopping online. What does this mean for your business? You need to be where they are. Can you afford a small Facebook ad campaign or a social media based contest? If you have a slightly larger budget you will definitely want to include search campaigns and possibly text campaigns in your marketing program.
Second, Millennials like products with a green focus. Does your business have a sustainable practice that you can promote to this audience? Are you a local business? Find ways to take credit for business practices you are already incorporating into your communications with this buyer group. Of course, make sure that you are promoting a true practice and that you cannot be accused of “Green washing“!
Third, giving back is key! “46% of Millennials agree that they’re more like to buy a brand that they know supports a charity”. Find a local charity that aligns with your business goals and vision and figure out ways to support them. You could partner with them for events, assign a specific day or month to raise awareness and donate a percentage of revenue to them.
The Millennial buyer currently makes up 20% of the population and courting them early can help ensure that they become longtime, loyal customers for you and your business.
These are just some of my thoughts on how to engage this buyer group. If your business relies heavily on Millennials, what strategies have you found helpful in attracting and keeping this buyer group?