Part of my goals for 2013 was to interview experts in their field and share relevant information with our local small business community. Today I would like to introduce Jay Colvin, Director at Metrostudy. Jay is going to share with us some news and trends on real estate. For people who are unfamiliar with Metrostudy, …
In an age of information overload, a hustle and bustle society, and a culture living more and more on social media, infographics are a very effective way to communicate, educate and increase awareness. Here is the Wikepedia definition of an infographic: A graphic visual representation of information, data or knowledge intended to present complex information quickly and clearly. They can improve cognition by …
In my business, I often hear people use the terms “marketing strategy” and “marketing tactics” interchangeably. However, they are very different. According to Webster’s Dictionary, strategy is defined as “A plan of action, especially for attaining a goal.” A tactic is “a means to attain a goal.” When I’m explaining the difference between marketing strategy …
When I was growing up my father was a firm believer that physical labor develops character, which is why one beautiful fall afternoon my dad enlisted help from my brother and I on his latest outdoorproject, replanting our walkway. In order to plant the new bushes, we first had to remove any and all rocks from … Continue reading »
Should your business partner with a non-profit? Well that depends. Why are you doing it and what do you hope to get out of it? In today’s market place with consumers bombarded with advertising and competitors in no short supply, some companies have turned to philanthropy to help them stand out. According to research, many … Continue reading »
Does your business target the Millennial buyer? If so, you may find this recent infographic, “Getting inside the Millennial Mind”, from Scarborough Research helpful. Three items caught my eye. First, Millennials are very into technology and shopping online. What does this mean for your business? You need to be where they are. Can you afford … Continue reading »
This month’s research-focused blog is the final of three blogs breaking out the Ten Trends That Will Shape The World as identified by Ann Mack, Director of Trendspotting at JWT advertising agency in New York. She presented them locally as part of Duke University’s Hartman Center Lecture Series that continues throughout the next several months. … Continue reading »
A resolution is generally understood to mean the act of resolving or determining upon an action or course of action, method, procedure, etc. Therefore, in honor of New Year’s Eve and resolutions being made across the globe, the team at 10K Marketing would like to share some of our Resolutions for Business in 2013. Kristy Yule … Continue reading »
Running a small business certainly is no easy task. Everything seems to eat up your time – personnel issues, administrative duties, legal compliance, never mind actually producing what you sell! It’s so easy to get caught up in the day-to-day responsibilities and lose track of the lifeblood of your business – your customer. While you … Continue reading »
Last month I wrote the first of three blogs breaking out the Ten Trends That Will Shape The World as identified by Ann Mack, Director of Trendspotting at JWT advertising agency in New York. She presented them locally as part of Duke University’s Hartman Center Lecture Series that continues throughout the next several months. We … Continue reading »
Dealing with practical or tangible issues often consumes most of our time each day. “What is the status of our product?” “To whom do we assign certain responsibilities?” “How do we get our goods from Point A to Point B?” Tangible questions that need answers. But sometimes the intangibles are worth considering because they can … Continue reading »
Cultivating Business
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Cultivating Business
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Cultivating Business
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